Featured on Tech in Asia (Feb 23, 2012) – Fokado Offers Fun Activities That You Can Give as Gifts

Fokado is one of the startups that has just graduated from the Jakarta Founders Institute two weeks ago. Fokado is trying to provide an alternative way for you to give someone a gift. So, rather than giving a physical item, the site encourages people to gift fun activities that will last longer in your friend’s memory.

Antonius Taufan, the founder of Fokado.com, tells us more about his startup which has 43 fun activity packages for sale so far.

  1. What is Fokado’s aim?

We’re try to ‘package up pleasure,’ giving people a good time by allowing them to experience something they’ve always wanted to do, like learning how to make sushi professionally or learning how to fly a microlight plane.

  1. So how are things after the launch? How is traction?

As a first-starter in the e-commerce industry, we felt very lucky due to several factors. The first one was that we were among the first batch to graduate from the Founders Institute. Being in the Founders Institute gave us a broad network and access we never dreamt of having. The second was that our website went live a week before Valentines Day. What these two factors meant was that we had a good moment to promote our products, and that mentors, directors, and friends in the Founders Institute also had a relevant reason to retweet our site, share it via BBM, and talk about us to their colleagues.

  1. How will you fare against competitors, such as the ‘getaway’ and adventures site Valadoo?

As of now, we do not see any direct competitors yet, but yet there are many indirect competitors. We are hoping that we can collaborate with some more established players out there. The type of collaboration ranges from cross-selling, cross-promotions, or even affiliates. It will be our homework as a new player to go out and reach our indirect competitors and see if there is something we can collaborate on.

  1. How will you keep the entry barrier high for your startup?

Experience providers are very limited in Indonesia, there are only a few (even only one in same cases) providing certain kinds of activity opportunities. Being the first player in the experiential gift industry, we are able to secure exclusive contracts with our providers meaning that they cannot work with other online companies which provides similar services.

  1. You aim to disrupt the gift industry by offering experiences, but will you offer physical goods as well in the future?

We are currently focusing on increasing the number of experiences on our website to tailor people’s interests from various backgrounds. Giving a memorable experience as a gift is our core value as we believe that doing something fun together really unites people and draws them closer. There is a small possibility that we may offer some unique physical goods in the future, but I do not see that coming at least in our first year of operation.

  1. How do you plan to boost your user-base?

Word-of-mouth is certainly the biggest driver of our sales so far. Realizing this, we are planning to boost our word-of-mouth promotions whether it be online or offline. From the online sector, we will focus our first year budget to learn more about our users through social media and search engine optimization. In the offline sector, we will talk directly to our users gathering feedback about the experiences they completed and prefer to buy.

  1. So what is the plan for Fokado this year?

We are happy that we have received a good response from the time our website went live. This year we will focus on learning more about the gift industry and listening to our customers and providers. We are hoping that we can go national at the end of this year.


Source: https://www.techinasia.com/fokado


Press Release | Alfamart & TADA Network

Jakarta, – Alfamart is partnering with TADA Network, a technology based company that focuses on gifting and loyalty with a digital innovation in Indonesia. They are collaborating to launch the products Alfamart Value Card and eGift Alfamart in 12,366 Alfamart outlets throughout Indonesia, Thursday (10/05).


Anggara Hans Prawira, CEO of Alfamart revealed that Alfamart is currently focusing on providing ease of service to its customers, one of which is to provide as many alternative payment alternatives as possible. “Times have advanced, compnies must also be more innovative if you do not want to fall behind. We should always be moving along with our consumers, and we see TADA Network is one of the companies that also has the same focus as us, “he explained.


Antonius Taufan, Managing Director of TADA Network added, “Since it was first established, TADA always carries the motto “we enable people to appreciate others who matter to them”. Therefore, the launch of these products with Alfamart today is an honor for us. ”


Alfamart Value Card and eGift Alfamart have their own respective advantages, and can be one an alternative gift option for consumers and employees of corporations throughout Indonesia. Alfamart Value Card can be used to easily purchase daily needs, able to be topped up, view transaction history, and check the remaining balance by entering into a dedicated website by TADA Network.


Meanwhile, the Alfamart eGift is the latest innovation when it comes to digital gifting. Alfamart’s eGift enables consumers to show the unique code to the cashier and redeem it instantly. It has a paperless concept that no longer requires logistics which has been a constraint for corporations. Alfamart eGift system is also very unique, for delivery can also be automated in accordance with the anniversary date of employees or consumers. The appearance can also be tailored to the associated corporate for customized branding. In addition to an eGift that only has a nominal value, Alfamart can also collaborate with FMCG so that the eGift provided by the corporation can be exchanged directly with selected FMCG products.


Antonius added, “besides having many advantages, eGift is also very simple. EGift in the form of digital voucher can be directly sent by TADA Network to employees or corporate consumers via SMS or email containing a website link, where consumers only need to show the website page containing the eGIft code to the cashier to be redeemed into goods in all Alfamart outlets.


At the same time, Alfamart also announced that all Alfamart outlets throughout Indonesia can accept TADA360 Card, a corporation card a means of payment. TADA360 is a product of TADA Network that serves as a bridge between corporations with Alfamart. With this collaboration, TADA Network will bring users from more than 185 corporations who uses the TADA360 Card from all over Indonesia.


Starting today, Indonesians can buy Alfamart Value Card in all Alfamart outlet for IDR 52,500, – with IDR 50.000, – for initial balance and IDR 2,500, – for the price of card with bonus of promo products from Alfamart. In addition, customers are also able to purchase Alfamart products using TADA360 Cards.




One Stop Shop For Your Beauty Needs

Do you live and breathe make up and all things beauty related? If you answered yes and yes, Sociolla is the ‘it’ spot for you. If you haven’t already heard, it is one of Indonesia’s top online destination that offers authentic beauty products ranging from skin care to make up, fragrance, tools, you name it!

With so many fraudulent beauty products being sold and unauthorized online shops selling them, it becomes difficult trying to differentiate what is genuine and what isn’t these days. But fret not, because at Sociolla you can be assured that all items purchased are genuine as they understand the importance of quality and authentic beauty products. They work with authorized national distributors and brand owners in Indonesia to ensure all products are original.

Best part of this is they now have their very own gift card! What is in it for you? The possibilities are endless! First off, they are perfect birthday presents to give to your friends. You can even give it away for any celebratory occasions or purchase one just because! They come in 3 adorable looks with 3 various denominations – IDR 100,000, IDR 250,000, IDR 400,000.


Where to purchase?

Sociolla gift cards can be purchased at our distribution channels: Books&Beyond (*Jabodetabek only), Toko Gunung Agung, Office 2000 as well as on our website, here.


How to purchase a Sociolla gift card?

  1. Pick the Sociolla gift card you would like to purchase from one our participating merchants.

DSCF77662. Scratch the pin at the back of the card.

DSCF77733. You may now immediately start using the Sociolla gift card on the website here.


How to purchase items on Sociolla using gift cards?

  1. Select the item(s) you wish to purchase, add to cart and proceed to check out.


2. You may choose to create an account, check out as a guest or log in.


3. Fill in your name, delivery address and continue to check out.


4. When choosing a payment method, simply click Gift Card, input your Card Number and PIN then place order.

Picture15. Transaction completed.Picture1


Please note that all purchases made using gift card must be made in full payment. Currently, we are still working towards allowing mixed payment in the future. Stay tuned!

Go ahead and purchase your very own Sociolla gift card! Hope you find a thing or two that you love!