Pushing The Limit

Merchants are investing more and more in their gift card programs these days. It might be confusing to some as to why they would spend so much time and money promoting these programs. The answer is simple, it is because they understand that by pre-selling reserved funds, they can drive product sales and incremental visits. They know that these benefits are a way to increase their market share.

Due to the competitive nature of the retail environment, merchants are more willing than ever to provide promotional deals and rewards to their customers to drive their gift card sales.
With the technological advancements in gift card these days, it allows the merchant’s new customer value. They are coming up with new and exciting ways to push the boundaries. Wanting to offer amazing experiences to the end users, they have started with animation, enhanced products and unique offerings. However, keep in mind that these experiences can be complicated so integrating with technology partners who focus on driving positive consumer benefits is a must.

Companies that are on the lookout for incentives and participants in those programs expect gift cards these days. This is due to gift cards’ consumer popularity, one of the criteria for finding a new incentive company is whether they offer gift cards, how many brands are offered, and how they are delivered. Incentive companies historically offering just physical products are starting to realize that having a gift card offering is essential to being competitive in this progressively digital market.

Gift cards provide the flexibility and versatility of cash, yet studies have shown they are remembered longer than cash awards. Staying power is one of the primary benefits of non-cash rewards, and gift cards deliver that effectively. Through their choice of gift card, program sponsors also can ensure that recipients use the card for a memorable reward rather than an everyday expense. They provide for guilt-free spending and the opportunity for recipients to include family members or others in the experience.


Gift Card Indonesia (www.giftcard.co.id) is the leading gift card and loyalty company. We provide end-to-end services in loyalty and gift card industries, including gift card processing and distribution through our corporate sales and retail partners. We are the one stop solution for innovative gifting.

We go beyond rewards. We build loyalty.

New Solutions with Gift Cards

Companies that incorporate gift cards in their incentive programs are seeing extraordinary results. They are finding fresh technological solutions that help administer their programs and decrease capital costs.

There are countless of reasons why gift cards are an effective motivator. In the US, gift cards are well-understood and the number one gifted product. Why? It is convenient, simple and quick. It is a hassle-free way to get access to a variety of products and experiences. They can easily choose from the brands available and then go to the merchant’s stores to redeem anything they like. They can easily fulfill all kinds of experiences such as hotel, airline, restaurants and countless more.

On top of that, digital gift cards have been gaining popularity. Adding a digital gift card options adds immediacy to the reward that is highly desirable to customers. In the past, they have been difficult to redeem especially at restaurants. However, with the advancement of technology in recent times, these issues have been addressed effectively.

Mobile wallets and digital gift card redemption in retail stores and restaurants are increasing rapidly. This is inspiring other merchants to invest in their own digital offering. New technology partners are replacing self-management. These incentive companies used to source, manage and buy physical gift cards in bulk upfront to meet demand. It was not very cost-effective as it tied up a large amount of capital and needless to say, space that was secure.

The problem with that was orders for new cards were frequent but they could not keep up with the pace. It was very costly and time consuming. Most importantly, it reduced redemption options because the end-user would receive their reward only a few weeks later. Just imagine redeeming an IDR10,000,000 award and receiving 20 IDR 500,000 physical gift cards three weeks later. Recipients would just end up feeling annoyed and impatient.

This was how the rise of digital companies who integrate and build delivery technology started. These companies negotiated a rate, based on their overall volume and past these discounts onto their clients. How? Well, they offer gift cards to clients “on tap”, which means they only need to pay for what they use. By making use of a technology provider, incentive firms get access to an array of brands while outsourcing the technical components of running a gift cards program such as delivery, activation, merchant relations and payment. It works for them because they do not need to sweat the small, medium or big things.


Gift Card Indonesia (www.giftcard.co.id) is the leading gift card and loyalty company. We provide end-to-end services in loyalty and gift card industries, including gift card processing and distribution through our corporate sales and retail partners. We are the one stop solution for innovative gifting.

We go beyond rewards. We build loyalty.

4DX Training

Last Friday and Saturday, our team at GCI took part in 4DX training. What’s that you ask? Well, we aren’t going to go into too much detail into it because it did take us one and a half days of training to comprehend it ourselves. We wouldn’t want to bore you with the long explanation. But to feed your curious soul, the following is a super brief summary of what it is.

According to Forbes, “The 4 Disciplines of Execution are precise rules for translating strategy into action at all levels of an organization. When applied, the 4 Disciplines produce extraordinary results by tapping the desire to win that exists in every individual.”  

In simple everyday language, it means, there are 4 areas of executions that act as specific rules that help with fulfilling strategies into real actions in an organization. Now when those 4 rules are applied, they can produce incredible results. This is through tapping into an individual’s desire to win, which exists in everyone.

Through these two days of training, we will start applying all that we have learned into practice. We can’t wait to see what results will be coming our way in our near and far future.

Here are a few photos from our two-day training. Enjoy (:

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